word-on-the-wire
Noun
(idiomatic) The rumour or news going around on the Internet, in business, on the street, or in social circles.
We have worked with Choechoe for many years in her capacity as a writer, features editor and copyeditor. Not only is she a pleasure to work with and a true wordsmith, Choechoe is sensitive to the overall ambitions and editorial messaging of the entire project, safeguarding our editorial integrity and ensuring brand consistency. She takes time and care with her writing, conjuring up worlds and transporting you to faraway places to meet interesting individuals, and she finds unique editorial angles that bring stories and subjects to life in ways that resonate with our readership. As editor of Another Escape, I rest assured that while working with Choechoe, the work product is going to be great and our ideas will be realised in prose.
— Rachel Taylor | Co-founder Another Escape Magazine
“I don't think a more interesting nor touching article will ever be written about me, or my work. I loved everything about it and I am humbled to be the subject of such endearing and captivating writing. There’s nothing inaccurate to find, it is so carefully written and I am impressed to see details like insect species and information about my region to be correct and present. What a great article, please send my compliments to the writer. I should not be surprised, since the previous issues of your publication that I read through were of such high quality, but to read something about yourself and feel like you’ve stepped into your own world is so rare and much appreciated. You and the writer did an amazing job.”
— Saga Mariah Sandberg | Profiled Artist for Another Escape Magazine
“I have worked with Choe on a number of occasions to craft content for my business. Words cannot describe how amazing and talented she is at what she does. Not only have I absolutely loved what she has created as it has ticked every box and met every expectation, she is also the most attentive, caring and thoughtful person to work with. Each time she goes above and beyond to achieve the absolute best outcome for her client. She is an absolute treasure and I can't recommend her enough.”
— Deidre Dattoli | Leadership + Life Coach, Mentor, Trainer
“Choe has been a blessing for my written positioning. I engaged her to refresh the copy for my website having struggled time and time again to complete myself. After our initial assessment where she asked all of the right questions, I was amazed at what she produced. Choe is definitely a master at what she does. She immediately got me and my business, and eloquently positioned me using language that matched my values and expertise. I have recommended Choe to many of my clients who also rave about her skills. I will continue to use her services for many projects in the future. ”
— Debbie Eglin | Founder of Productivity Hub
“Working with Choechoe has been an effortless process. I always know how a project is progressing and she is responsive to ideas and receptive to change. Quality is delivered, quickly. Thanks Choechoe and we look forward to working with you again soon.”
— Rebecca Dean | Founder + Principal of Creating Change Counselling and Psychology
“Right from the very start I really enjoyed working with Choe; she made it so easy for me. She gave me a timeline of what to expect and was incredibly supportive and enthusiastic. As the client, I felt I had her full attention every time we communicated. I struggled with my bio. I sort of had a feel for how I wanted it to look and sound, but I just couldn’t do it. She put it together in such a skilled way along with all the other information I provided her. I felt confident and heard. If there was something I just wasn’t quite sure of she always came back with another solution, or delivered a couple on the spot. She is very good and very engaged. She was always there for me, helping and providing ideas. She really listened to what I wanted. At one point I felt we were a little stuck so I asked if we could talk. That made a big difference too. Honestly, Choe is just so fabulous to work with. That’s why I would have no hesitation in recommending her to anyone.”
— Georgina Adams
“Choe immediately captured the essence of our brand, understanding the Leading Mindfully mission and producing words that authentically fitted with what we are trying to achieve. Super efficient and timely, it was a pleasure to work with you. Thank you Choe.”
— Repa Patel | Founder of Leading Mindfully
“Choe provided invaluable expertise to develop clear and concise content for my new business. Choe took the time to fully understand my business and services. She was well researched about my specialisation and was able to interpret and then translate this into simple easy to understand language. Choe provides a highly professional service and I can highly recommend her to anyone seeking assistance with their content.”
— Kath Harris | Founder of Profitable People
“Writing content for my website was a daunting task. I know every aspect of my business, my products and services. I knew what I wanted to achieve and what information I wanted showcased. What I didn’t know was how to articulate it all, in easy to read, short, sharp content that engaged my audience, answered any questions quickly and provide valuable business information all in the shortest possible time. That was where Choe came to life! Embracing my business as though it were her own, taking ownership of content like a CEO! Choe provided me with valuable expertise in content writing, guidance, topped off with great listening skills and ongoing support throughout the project. Choe’s work doesn’t stop where the paper ends, support is ongoing. I recommend Choe to any professional business or startup, who is looking to engage their audience with valuable content and ongoing support.”
— Domenic Ammendolia | Founder + Director of TDMN Pty Ltd
“ I hired Choe to work with me on some of my marketing materials. Choe was very professional and a pleasure to work with. Besides her very structured approach to writing, she went the extra mile to research additional resources that supported my messages. Choe is very good at weaving sales messages seamlessly into marketing copy. I would highly recommend her to any business, thought leader or practice looking for a very effective and efficient copywriter.”
— Ingrid Messner | Leadership Coach, Facilitator, Trainer
“ Working with Choe was a pleasure, achieving the outcome we hoped for in the time frame she committed. Having a professional external perspective helped the process immensely. Thanks, Choe.”
— Corrinne Armour | Leadership Speaker, Trainer, Coach, Author
“It is a pleasure to work with Choe on all our content writing projects. Our company website and marketing material was written poorly prior to meeting Choe and now it’s something that our company is proud of and happy to show to our clients. Not only does she make the whole process simple but the work is submitted in a very timely manner. We will not only be using her for our future content writing tasks but also recommending her to other business colleagues and clients.”
— Dean Cutajar | Founder of Access IT
“Choe has been committed in creating a website that makes my heart sing in each step throughout the process of creating an entire website. From the copywriting to design, she delivered more than I could have imagined! And those who know me know I have great imagination.
When reaching out to Choe the only thing I knew was that I wanted a website that feels unapologetically me. I did not have a clear idea or set expectations on how the process and end result would look like. As I was improving my insight around what I wanted for my website along the way, at times I felt I was quite a challenging client. She has been excellent in being with me while I was unclear on many details. Choe always reassured me in those moments that producing a website I was completely happy with was her ultimate goal.
The strong and unique traits of working with Choe are her dedication to deliver an end-result as desired, combined with her wonderful way of communicating throughout the process. I would describe it as a perfect mix of creating clarity around my wishes. Her ability to keep momentum going by being responsive to my emails and then immediately implementing new decisions after which she would be returning to me with the next steps really made me feel she was completely onboard with my mission. Most of all what makes working with Choe so superb is her presence and her warm way of connecting with me as her client. I have experienced Choe as really meeting me where I was at, being immensely professional, resourceful and showing her compassion, wit and authenticity.
She did something magical by managing to capture the essence of the Why and How I want to bring across in my coaching. While living on two different continents we connected ‘virtually in person’. The geographical distance did not affect the process at all. After our virtual meeting we continued our communication via email. Choe found a way of finding my tone of voice in a language that is not my native language. She showed great dedication in driving this project forward by extensively researching information, checking in with me to see how I connected to the content and would make decisions herself to create the right amount of velocity, and expressing her vision on what a result could look like.
It’s been an inherently valuable experience. And this is one of those collaborations I feel sorry to end. And, I know it is not a goodbye. I will recommend Choe to anyone who is looking for a copywriter who truly captures essence of you, your company, a product, anything! Choe is stellar in finding creative ways of expressing through powerfully written words. To me Choe is Heart, Source, Joy, Connection and Brilliance.”
— Saskia Houwing | Founder of Your Future Now